“As she’s getting more curious about designers, we’ve been able to add people like Rosetta Getty, Pyer Moss, Rosie Assoulin, Cecilie Bahnsen…. “But our consumer is also becoming more fashion-conscious,” she says. Sarah Tam, the chief merchant of Rent the Runway, credits some of the site’s “early adopters” like Derek Lam, Jason Wu, and Prabal Gurung for motivating other designers to eventually join RTR. Fast-forward to today, though, and many of fashion’s buzziest names have been added to the roster: Khaite, Brock Collection, Monse, Coach 1941, Mansur Gavriel, Staud, and 3.1 Phillip Lim among them, with Pyer Moss and Rosie Assoulin arriving online soon. I wasn’t looking for a cocktail dress, nor was I interested in renting from contemporary labels. Back then, my chief complaint was that there weren’t enough items I wanted to rent aside from a few dresses and jackets by Proenza Schouler and Tory Burch, the high-end designer offering was limited. It’s drastically different from my experience with RTR’s Unlimited subscription in 2017 (at $159 per month, you have access to an unlimited number of items). What began as a destination for special occasion dresses has expanded to include denim, tailoring, knitwear, handbags, jewelry, and more, with a far greater range of labels. Rent the Runway has grown into a $1 billion company for plenty of reasons-the variety, the ease, the technology, the affordability-but what stands out right now is the evolution of its assortment. At this point, everyone knows someone who uses RTR. ![]() ![]() For many women, it’s completely altered the way they shop, dress, and think about fashion. Even in the fast-moving fashion industry, interest around Rent the Runway and similar sites is nothing short of jaw-dropping. On one hand, websites like Rent the Runway gave you the chance to wear a new dress every weekend, or maybe even every day, with little financial commitment or closet real estate-what could be better? Then again, by renting a dress, you’re effectively sharing it with dozens of strangers, and isn’t that, well, kind of gross? We’ll admit we weren’t sold on the concept at first, but it’s an understatement to say things have changed-and quickly. It wasn’t so long ago that renting clothes was a highly divisive subject. Photographed by Cass Bird, Vogue, March 2019
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